MOVE YOUR BODY APPAREL
Move Your Body Apparel is an activewear & lifestyle brand focused on promoting the power of getting 1% better, every single day.
MYB Apparel was first founded by Austin Bagshaw in 2021. Before MYB, Austin ran an online fitness and nutrition coaching business. During the pandemic in 2020, he both saw in his clients and felt himself the constant worry, stress, and uncertainty. He decided to do something about it - he wanted a way to inspire others to keep moving forward, even when times were hard.
MYB was born, and through years of trial and error, adversity, and challenges, we’ve learned and adapted to make it into the brand you see today. In 2023, Austin officially brought his wife Kylie on full-time (even though the OGs know she’s been there since the beginning!).
Fast forward to now, and we’ve both grown and changed with this business. We’ve learned so much along the way, met lifelong friends and amazing people, and could not imagine doing anything else with our lives. We are so grateful for everything MYB has done for us!
WHY 1% BETTER?
Today’s world is incredibly fast-paced. “Hustle culture” is telling us that we are either doing everything wrong or not doing enough. Gurus are saying that everything is bad for us, and social media is a place of misinformation and highlight reels. It’s easy to feel frustrated, isolated, and like no matter what you’re doing each day, you should be doing more. We created MYB as a reminder to the world that just getting 1% better every single day is enough. It’s not about being perfect every day, but about having a mindset of continuous improvement.
Getting 1% better means making incremental improvements or progress in a particular area or skill. The concept is often associated with the idea that small, consistent efforts can lead to significant overall improvement. Instead of trying to make drastic changes or achieve huge leaps of progress, the focus is on making small, manageable improvements on a regular basis.
Not only does this help you fall in love with the journey, but it helps create lasting healthy habits that stick. We do this not out of hate for our current reality, but out of love for ourselves.
OUR MISSION
To inspire millions of souls to fall in love with the journey of continuous improvement in their physical and mental health <3
Here at MYB Apparel, we are:
GRATEFUL for each other, the love we share daily, what we’ve been through, and how strong it’s made us.
DISCIPLINED in our daily habits, for they make up who we are.
RESILIENT in life, knowing that life doesn’t get easier or more forgiving, we get STRONGER and more resilient.
RELENTLESS in our pursuit of getting 1% better, every single day.
WHO WE'VE HELPED
A huge reason why we first started MYB Apparel was to be able to give back to those who need it the most. Movement is one of the greatest medicines on Earth, but it’s also a privilege not everyone has access to.
In 2021, we donated 21 wheelchairs to Joni & Friends to help children with disabilities to help them move their bodies.
In 2022, we successfully raised and donated over $5,000 to The Special Olympics of Kentucky and also raised $2,250 for a 6-year-old boy named Everett to help fund his healing journey. In 2023, we raised over $4,000 for organizations that help with mental health awareness and treatment for children.
In 2024, we have chosen to donate to hurricane relief organizations after the devastation St. Pete faced from both Helene and Milton. We’ve been here since 2022, and seeing the impact on our newfound community has been heartbreaking. You can support this by purchasing one of our new St. Pete or Tampa hats, for which we are donating the profits.
We love what we do and will always continue to give back in whatever ways we can. We believe in the power of getting 1% better, every single day, and believe in the positive impact this mindset will have on people. We are so appreciative of every order, every share, every message, and every single person we’ve come into contact with on this journey. We are so GRATEFUL for all of you! Thank you for choosing to support our small business.
All our love,
Austin & Kylie Bagshaw
Founders of MYB Apparel
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